Dražen Vranješ Kosi
Photo: Žiga Intihar, Text: Kaja Stradovnik

Vranješ Kosi Dražen

Marketing director of BMW Group Slovenia, with considerable international experience in marketing and sales in the fields of tourism, the media and the car industry.

Dražen Vranješ Kosi graduated in management studies from the Ljubljana Faculty of Management. After completing his degree, he decided to consolidate his knowledge by undertaking a Master’s degree in business administration at the Cotrugli Business School in Zagreb.

In the course of his career, he has acquired a large amount of experience internationally and at home. Among other things, he was regional manager of Terme Krka, where he was responsible for six markets, sales director for the online store Bolha, and marketing and sales director of Radio Antena in Slovakia. He ascribes his success to a feeling for teamwork, his experience in working with people and the priority he gives to achieving targets.

Since March 2017 he has been marketing director for BMW Slovenia. His tasks include setting up and implementing the BMW Group’s marketing strategy, managing the BMW and Mini brands on the Slovenian market, and online marketing communications.