Extracurricular Course Syllabus

Managing social media

Course type

Extracurricular activity

ECTS

4 ECTS credit point

Study programme

For the recognition of ECTS credit points in study programmes 1 and 2 cycle.

Prerequisits

Enrolment into the second or an higher study year. Selection on the basis of experiencewith publishing on social media.Selection will be made by the course responsible based on two criteria: average grade of all the finished courses (50%) and experience with social media management (50%).

 

Learning and teaching methods  
  • Seminar: 8 hours.
  • Individual work: 112 hours.
Assessment

NO NUMERICAL MARK; PASS DID NOT PASS - Written report.

 

Content (Syllabus outline)  

Definition of social media

Writing for social media

Importance of social media for academic institutions

Engaging on social media

Social media analytics

Objectives and competences

Understand the basics of social media

Create a social media campaign

Drive traffic to website using social media

Create a content calendar

Measure site traffic

Intended learning outcomes  

Knowledge and understanding:Students will be able to:

understand the difference between social mediaplatforms, including functionality, target audience, and intended use;

determine which social media platform(s) is/are best for their aims;

write posts for Facebook and Twitter;

take photos and upload properly sized images to social media (i.e. Instagram);

create a social media campaign calendar, including optimal content and frequency

Literature

Kawasaki, Guy in Peg Fitzpatrick. 2014. The art of social media.

New York: Portfolio.Hunt, Todd in James E. Grunig. 1995. Tehnike odnosov z javnostmi. Ljubljana: DZS.

Notes

The courses are financed by the University of Ljubljana and free of charge for students of the University of Ljubljana.