Care for the future
Communication and Organisation

We believe that internal communication has an important impact on a variety of communication and business objectives of the University of Ljubljana, so we devoted special attention to this area in 2016 as well. We are also aware of the importance of communication in new environments, so we are introducing the University of Ljubljana to digital generations via the University of Ljubljana Facebook page while also approaching potential foreign students via YouTube publications. We are additionally supporting internationalisation activities and research achievements by visual communication through promotional and protocol gifts.

Mag. Jana Lutovac Lah,
Rector's assistant for organisation and communication and Head of the Rector's Cabinet

In the context of communication and organisation, which at the University of Ljubljana includes public relations, event management, protocol, fairs and visual communication, we devoted even more attention in 2016 to strengthening the visibility and reputation of the University of Ljubljana abroad as well as the affiliation of employees and students. Regular meetings with employees are carried out on various levels and groups, and we publish internal bulletins for all employees which include articles by a variety of authors, such as employees of the rectorate, University Members and students, to ensure diversity of information. Internal affiliation is also strengthened by events, such as those taking place during University Week, the traditional Freshmen Welcome event, the reception of the most successful University of Ljubljana athletes and receptions of former rector teams. In order to strengthen the visibility of the University of Ljubljana, particularly abroad, we introduce ourselves at international fairs, which is why we created the image of the exhibition space. We have also devoted special attention to the design of our websites for potential foreign students, prepared promotional brochures and a promotional video for them. In order to get closer to digital generations, we are devoting more attention to communication on the University of Ljubljana Facebook page while also approaching potential foreign students via YouTube publications. We published an e -bulletin for the foreign academic public in 2016 as well. For the second year in a row, we backed up communication activities with the design and production of a line of promotional products and protocol gifts that express the research achievements of the University of Ljubljana. 

Planned media coverage of the University is increasing significantly with each year, and the media generally reports on us neutrally. In the area of current topics and events regarding the University of Ljubljana, we regularly cooperate with the Slovenian media covering higher education, science and culture. Analysis of the pieces shows that the value of favourable and netural publications in the Slovenian media has increased. Media coverage in 2016 among the University and its Members has the University of Ljubljana with the highest number of publications (3,074), followed by its Members: the Faculty of Economics (1,251), Faculty of Arts (1,235) and Faculty of Social Sciences (1,019). The other Members achieved less than one thousand publications. Our media presence is also visibly increasing abroad. In order to support internationalisation, we began targeted communication with foreign media in 2016, namely in Bosnia and Herzegovina, Croatia and Serbia.