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Multidisciplinary Brand Design and Brand Development

Multidisciplinary Brand Design and Brand Development

Klara Rešetič and Gašper Gajšek completed their postgraduate studies in textile and clothing design at the University of Ljubljana’s Faculty of Natural Sciences and Engineering. Their work is highly topical, offering in-depth insight into their creative universe through a critical view of the developments in the fashion industry and society in general. As a response, the authors present the multidisciplinary brand Garnir 2, which is based on authenticity, self-irony and humour; Garnir 2 respects tradition, and calls for a slow, artisanal and artistic approach to creation.

(Mentor: Asst. Prof. Petja Zorec)