Graphic and interactive communication

The main goal of the academic bachelor study programme Graphic and interactive communications is to qualify experts who are able to manage the most demanding technological processes in graphic arts and media, and in the field of interactive communications.

The study offers graduates relevant fundamental knowledge and expertise to proceed with their education at the second level. In addition to the knowledge in the field of graphic, media and interactive communications, graduates develop scientific approach abilities.

The graduates of this programme acquire knowledge about graphic technology and graphic material know-how used in the design and manufacturing of graphic products. In addition, graduates master the basics of visual and art language, techniques of artistic expression, and ways of interpreting and designing the art scheme of products. Graduates understand the technological realisation of graphically designed ideas, are capable of solving ecological problems in the printing industry, creating new ideas and developing the abilities of interpersonal communication, negotiation, teamwork, leadership and creative thinking.