Marketing

Students acquire the following general competences as graduates of the master study programme Marketing: analyzing, synthesizing, and developing solutions to complex marketing problems in companies and other organizations; using research methods and procedures, and critically assessing the marketing practice and solutions offered; using modern marketing concepts in practice; independently resolving even the most complex marketing issues; ability to work professionally on marketing and interdisciplinary teams; effectively communicating with experts from other fields of expertise; comprehending diversity and cultural and other differences within the international marketing context; sensitivity for ethical reflection and engagement in one’s own field of expertise; self-learning, adapting to new conditions, and creatively seeking marketing solutions in these conditions; leadership skills, especially in marketing projects and the quality of these projects; Initiating new entrepreneurial ideas.