Sport management

The interdisciplinary master's program Sport Management will help you get proper answers to questions such as: which direction is the development of Slovenian sport going to, how are Slovenian sports and sports organizations organized, what are the biggest problems of management in sports organizations and how to deal with them, how to market sports products and services, what are the characteristics of voluntary work in sport, how to provide sources of financing for sports organizations etc.

You will acquire basic knowledge and skills to successfully coordinate the work of colleagues and develop into a successful and socially responsible leader. You will gain the ability to diagnose problems and make decisions using advanced managerial approaches. You will gain competence for effective decision-making with an emphasis on mastering contemporary economic, social, environmental and ethical challenges. Through innovative forms of work, you will develop a knowledge base for a comprehensive understanding of demanding managerial problems in practice. You will be able to strategically think and solve complex issues both within the sports organization and in its environment.