Communication studies - Marketing communication and public relations

This programme is based on the study of marketing and public relations. It answers the questions of what integrated marketing communication means, how marketing relationships work, and what the little secrets of the great masters of advertising and public relations are. Students on the programme gain an insight into public relations, and learn about different aspects of marketing through specific marketing content, e.g. consumer behaviour, services marketing, and the research and measurement of marketing performance. The programme is designed in such a way that, in addition to theoretical content, students acquire practical knowledge through project work within individual subjects, and direct contact with the profession and with professional practice during the practical course in marketing and public relations carried out in the third year. During the practical course, students learn about current trends and happenings in the practice of marketing and public relations through direct contact with experts, and through work on practical projects. Graduates find themselves in key positions in the management of companies, governmental organisations, and non-governmental organisations, as well as in self-employment, working as consultants, planners, and implementers of marketing communication measures in the fields of advertising, public relations, online communication, sales promotion, media and creative planning, market research, sponsorship and donations as well as in self-employment.