Media and communication studies

The degree programme in Media and Communication Studies, like most comparable degree programmes abroad, combines the theoretical and critical examination of media with media practice and the study of current media phenomena. At the core of the programme, in addition to general social science courses, are specific programme courses in media studies, such as media history, visual culture, the ethnography of digital media, internet studies, popular music, alternative media, consumer culture, audience studies, rhetoric, media globalisation, food, and discourse, etc. Here, students examine the cultural and social role of media and of the culture industry in modern "mediatised" society. The programme is based on both social science and humanities traditions and is offered at the bachelor's, master's, and doctoral levels.

The theoretical core of the programme, which focuses on critical analysis of the cultural and social role of media and communication, is complemented by a media work placement with external practitioners. These are colleagues who work in various areas of the media and cultural industries - from photography, advertising, and content marketing, to documentary film or television production - and conduct hands-on seminars for our students. This combination of the theoretical analysis of communication, media culture, and media business with practical work in a media internship is also one of the strengths of the programme. Both the theoretical and practical parts of the programme allow students to devote themselves to different aspects of the subject at an early stage, depending on their intellectual interests and career aspirations.

Competence subjects are used to link the course with media and cultural production in practice, providing students with a basis for working in creative or scientific professions related to media, communication, and popular culture in the media and culture industry. The programme is designed for those seeking higher education qualifications for work in the mass media, whether as an editorial planner or as a researcher in audience research and programme analysis. It is also designed for those who wish to work in various areas of media planning, consulting, and organisation in businesses, organisations and institutions.