Marketing Communication and Public Relations

The Marketing Communications and Public Relations programme is based on an integrated approach to the latest achievements in marketing, social marketing, brand management, market communication (Module 1), corporate communication and public relations (Module 2).  As well as focussing on competetive achievement, the content of the programme emphasises the social responsibility of organisations, and the creative and strategic orientation that enables the best possible solutions to complex problems in the broader field of marketing and public relations.

The master's programme aims to provide skills and knowledge for leadership positions in marketing, market communication, corporate communication, or public relations in companies, public institutions, governmental and non-governmental institutions, political parties, and the media. Graduates of the programme can be found in almost all companies, in non-profit organisations, in public service or administration, in marketing departments, and in corporate and marketing communications departments. Many of them work in communication organisations (advertising and marketing agencies, consultancies, research institutions, etc.). The course develops a culture that fosters an entrepreneurial spirit.