Marketing Strategy and Operations Lead (m/f)

We are looking for a highly skilled and strategic Marketing Strategy and Operations Lead to drive the marketing strategy and marketing operational efficiency. The ideal candidate will develop and implement domain-specific marketing strategies, manage marketing operations with a team of experts, and work closely with cross-functional teams as SPOC for individual domains to align marketing efforts with business objectives. This is a leadership role that requires a blend of strategic marketing expertise, operational excellence, and hands-on execution. The candidate is expected to be well versed and has hands-on experience in advanced B2B omnichannel marketing execution. 

Key Responsibilities

Domain Marketing Strategy

• Develop and execute domain-specific marketing strategies for key business areas, aligning with overall company goals and target markets in the B2B sector. 

• Conduct market research and analysis to identify opportunities, competitive positioning, and customer insights in the software development landscape. 

• Collaborate with production and sales teams to create go-to-market strategies, including product/service launches, positioning, and messaging that resonates with target audiences. 

• Segment the market and develop tailored marketing plans for different industry verticals (e.g., scientific-accelerators, fusion, quantum, radiotherapy, medical services etc.) 

• Drive thought leadership and content marketing initiatives, establishing the company as a leading voice in its domain. 

• Define and manage the customer journey, ensuring seamless brand/service engagement from awareness to conversion and retention. 

 
Marketing Operations

• Lead and optimize marketing operations, ensuring efficient execution of marketing campaigns across multiple channels (digital, email, social media, events, etc.). 

• Oversee marketing technologies and platforms (CRM, automation tools, analytics) to streamline processes, track performance, and ensure data-driven decision-making. 

• Manage the marketing projects budget 

• Monitor, measure, and report on the performance of marketing campaigns, providing regular updates to the Department Head and key stakeholders. 

• Implement scalable processes and best practices for campaign management, lead nurturing, and marketing project execution. 

• Collaborate closely with sales and product teams to align marketing operations with sales enablement and production efforts.

• Work with Omnichannel Marketing Manager to ensure effective lead generation strategies are in place,  

• Optimize lead nurturing processes, ensuring consistent engagement with prospects throughout the customer journey and improving conversion rates. 

• Work with the sales team to redefine lead scoring criteria if needed, ensuring marketing and sales alignment on lead quality and pipeline development.

• Work closely with sales, production, partner teams to ensure a unified approach to achieving business objectives. 

• Collaborate with the content, omnichannel, and event marketing experts to create cohesive campaigns that drive customer engagement and generate leads. 

• Align marketing initiatives with broader company goals, product roadmaps, and customer success strategies.

• Leverage data and analytics to measure campaign effectiveness, track KPIs, and adjust strategies based on performance insights. 

• Provide actionable insights to senior management through regular reporting on marketing metrics, such as lead generation, conversion rates, and customer acquisition costs (CAC). 

• Utilize market intelligence tools and data to inform decision-making and continuously refine marketing tactics.

• Lead, mentor, and coach a team of marketing professionals, ensuring the development of skills and fostering a collaborative team environment (initially with head of marketing department). 

• Drive continuous improvement within the marketing team, identifying and implementing ways to enhance efficiency, creativity, and collaboration. 

Required Qualifications and Skills 

• Proven experience (10+ years) in marketing strategy and operations, particularly within the B2B technology or software development industries. 

• Strong understanding of B2B marketing, including go-to-market strategies, product marketing, and lead generation. 

• Experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and data analytics tools is a plus 

• Knowledge of SEO, SEM, digital marketing, and content marketing best practices. 

• Demonstrated success in managing complex marketing operations and developing domain-specific marketing strategies. 

• Strong analytical skills with a data-driven approach to decision-making. 

• Ability to collaborate cross-functionally with product, sales, and leadership teams. 

• Excellent leadership, communication, and project management skills. 

• Ability to work in a fast-paced environment and manage multiple priorities simultaneously. 

Education 

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred). 

• Fluency in spoken and written English.  

What we offer   

• Employment contract for an indefinite period with a six-month probationary period.   

• A work environment with flexible working hours and a hybrid work model.   

• Plenty of personal and professional growth opportunities combined with a competitive and periodically updated salary, tailored to your skills, experiences, and results.   

• Interesting work full of challenges in an international working environment.   

• Opportunities to work abroad.   

• High-impact learning culture: regular in-house and external training sessions and a team of international professionals eager to help you grow.   

• Many recreational after-work activities, unlimited coffee, soft drinks, fruit, and other well-being goodies.   

• Cosylab events (Teambuilding, New Year’s Party, … ).   

• Casual atmosphere with friendly faces where you can completely "be yourself.”   

You will fit perfectly if you share these values:    

• Think bold: We deliver exceptional solutions through courageous thinking, open communication, and the drive to continuously improve.   

• Be modest: We set our egos aside in actively listening, respecting one another, and embracing the diversity of experience and perspective across the company.   

• Work smart: We know we get more accomplished by working together, being accountable, focusing our efforts, and going the extra mile.   

• Enjoy life: We prioritize balance and positivity, nurturing personal wellness and celebrating successes.   

• Do good: We support one another and are passionate about solving difficult problems that ultimately help make the world a better place.   

Apply latest by 29.11.2024 . Your application should include:   

• CV,    

• brief motivational letter and   

• potential recommendations or references.    

We're looking forward to meeting You!   

The Cosylab Team